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Home > E-commerce
E-commerce
checklist
If e-commerce
is in your company's future, there are a number of things you'll have
to figure out before setting up shop online:
- Payment
processing: This means accepting credit cards online. In turn, it
means having a merchant account or an agent who can handle credit card
orders for you.
- Order
fulfillment: Can you deliver the goods? Is your distribution system
capable of handling high order volume, if you should be so lucky?
- Customer
service: Can you handle customer complaints and returns? Do you
have staff to answer customer questions in real time? Poor customer
service is one of the biggest gripes online consumers have with Web
shopping.
- Marketing:
Getting the word out successfully is perhaps the biggest challenge of
building a successful e-commerce business.
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